If then : how the simulmatics corporation invented the future
(Book)
Author
Published
New York : Liveright Publishing Corporation, 2020.
Format
Book
Edition
First edition.
ISBN
9781631496103 (HRD), 1631496107 (HRD)
Physical Desc
xii, 415 pages ; 25 cm
Status
Description
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More Details
Published
New York : Liveright Publishing Corporation, 2020.
Edition
First edition.
Language
English
ISBN
9781631496103 (HRD), 1631496107 (HRD)
Notes
Bibliography
Includes bibliographical references and index.
Description
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters,accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-deadgrandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy'spresidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of thislong-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--,Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Bernards Township Library - Adult Nonfiction | 006.312 LEP | Available |
Chatham Borough-Chatham Township Library - Adult Nonfiction | 006.312 LEP | Available |
Florham Park Library - Adult Nonfiction | 006.312 LEPORE | Available |
Hunterdon County Library Headquarters - Adult Nonfiction | 006.31209 | Available |
Hunterdon North County Branch - Adult Nonfiction | 006.31209 | Available |
Subjects
LC Subjects
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Citations
APA Citation, 7th Edition (style guide)
Lepore, J. (2020). If then: how the simulmatics corporation invented the future (First edition.). Liveright Publishing Corporation.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lepore, Jill, 1966-. 2020. If Then: How the Simulmatics Corporation Invented the Future. Liveright Publishing Corporation.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lepore, Jill, 1966-. If Then: How the Simulmatics Corporation Invented the Future Liveright Publishing Corporation, 2020.
MLA Citation, 9th Edition (style guide)Lepore, Jill. If Then: How the Simulmatics Corporation Invented the Future First edition., Liveright Publishing Corporation, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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